2015 iF 包裝設計獎 iF packaging design award

花鳥風月
民國五0年代引種茉莉花後,成為花壇鄉的經濟命脈,花壇鄉的發展,由一雙雙沾染茉莉香氣的大手小手,穩穩地托著。然而,正如各地農村的共同命運,花壇鄉的茉莉花產業也同樣面對著多重困境;花壇鄉農會在2013年,毅然領頭進行產業轉型,朝安全、無毒的精緻化農業努力,鼓勵農民以無毒方式栽種,並將全數產品送交SGS檢驗,以確保產品安全無虞,同時成立「茉莉花壇」品牌。

無毒茉莉花茶產量稀少、清香宜人,是「茉莉花壇」相當受歡迎的人氣產品。為了讓年輕族群也能感受無毒茉莉花的美好,特別推出袋茶商品,茉莉茶品的清新與醇韻,品味的瞬間,即刻沈浸於鳥語花香的美麗世界,本設計以此為概念,融合經典中式剪紙與茉莉花圖樣,創造「鳥語花香」(藍綠色)、「優游自得」(紅色)二款設計。提盒結構以傳統中式茶壺為藍本,透過一體成型的紙盒設計,不但節省包裝成本,亦符合環保訴求,更打造在視覺、嗅覺、味覺都充滿驚喜的創意伴手禮首選。

請您沏上一杯茉莉花茶,感受花壇人的心意,讓八卦山下的夏日清香與您的生活窨和,散發更為醇厚的芬芳。

Huatan Township (Changhua, Taiwan) once was the major jasmine origin in 1960’s. Nowadays, the cropping area has declined from 180 to 20 hectare. In order to renew this local industry and culture, Huatan Farmers’ Alliance started applying natural farming, creating the brand “JASMINE HUATAN”, developing jasmine-related products to promote this particular culture. Inspired by traditional Chinese teapot, the tea box was designed with classic paper cutting patterns, each illustrates fishes and birds (as an Eastern phrase “flower, bird, wind and moon”, describing harmonic peace of life). Undoubtedly a surprising token in vision, scent and taste.

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    包裝設計, 得獎紀錄

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