During the past twenty years, “Tian Xing Shi” never pursued for maximizing the products. He thinks that fine foods come from insistence on every detail. Therefore, strictly selecting materials, attentively processing ingredients, no additives, managing every single process in person are undoubtedly essential. Owing to the insistence on processes, the tastiest essence of meat retains entirely, meanwhile the warmest hospitality is well-preserved that “Tian Xin Shi” would like to convey to consumers.
“Elaborate processes” as the core design concept, a series of hand-painted illustrations about Tian Xing Shi’s elaborate processes were created, making consumers sense the attentiveness at the first glance. In order to reduce the cost of packing and meet the demand for environmental protection, replaceable paper cards were adopted to differentiate flavors by colors, increasing the variety of the products at the same time. Using kraft papers as packing material with hand-painted illustrations printed on it, with slightly rough jute ropes, displaying firmness and warmth through the design of the entire package. Along with the delicious “Tian Xing Shi” products, consumers would as well taste his diligence, attentiveness, having peace of mind.