巧工灶腳

「添興師」二十多年來不追求量產的極大化,他認為美味是來自於對每個小細節的堅持。嚴格挑選原料、仔細處理食材、不添加化學物質、親自把關每個製作過程,都是不能省的堅持。然而也因為這樣的堅持,肉品最美味精華得以完美呈現,也鎖住添興師想傳達給消費者濃濃的人情味。

本設計以「厚工」的製程為核心概念,透過手繪風格繪製出一系列厚工製程的意象圖,讓顧客在看到外包裝的那一刻起,感受到製作的用心;而為了為客戶節省包裝成本,並符合環保訴求,在禮盒外包裝上採以可替換式紙卡,利用不同顏色來區別口味,同時也增添系列產品的豐富性。包裝紙材則使用赤牛皮紙,印製上手繪圖案,搭配略帶粗糙感的麻繩,整體呈現出厚實溫暖的感覺,讓消費者在品嚐「添興師」產品的同時,也品嚐到添興師的用心、細心及安心。

During the past twenty years, “Tian Xing Shi” never pursued for maximizing the products. He thinks that fine foods come from insistence on every detail. Therefore, strictly selecting materials, attentively processing ingredients, no additives, managing every single process in person are undoubtedly essential. Owing to the insistence on processes, the tastiest essence of meat retains entirely, meanwhile the warmest hospitality is well-preserved that “Tian Xin Shi” would like to convey to consumers.

“Elaborate processes” as the core design concept, a series of hand-painted illustrations about Tian Xing Shi’s elaborate processes were created, making consumers sense the attentiveness at the first glance. In order to reduce the cost of packing and meet the demand for environmental protection, replaceable paper cards were adopted to differentiate flavors by colors, increasing the variety of the products at the same time. Using kraft papers as packing material with hand-painted illustrations printed on it, with slightly rough jute ropes, displaying firmness and warmth through the design of the entire package. Along with the delicious “Tian Xing Shi” products, consumers would as well taste his diligence, attentiveness, having peace of mind.

  • Categories:

    包裝設計
  • Client:

    添興師

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