幸福米禮盒

好山好水、得天獨厚的花蓮縣富里鄉,不只擁有宜人的自然美景,更是遠近馳名「富麗米」的故鄉。每年總有許多旅人,提起行李、遠離塵囂,來到這世外桃源進行一場與大自然的深度對話,而美食總是旅行中另一不可或缺的重要元素,在富里鄉特殊風土條件下孕育出的「富麗米」是每位旅人至此絕不錯過的好滋味。

本設計以「大地捎來的祝福包裹」為概念,將富里鄉六大特色美景(六十石山、羅山瀑布、小天祥、利吉惡地、富里花海、縱谷風光),以明信片方式呈現於米袋包裝上,禮盒外盒則是包裹造型,象徵為旅人保存美好旅行記憶,更可將這份感動打包成祝福的包裹,分享給每位重要的人。「幸福米禮盒」透過旅行意象、地方景點、在地食材(富麗米)三者的結合,打造視覺與味覺的雙重饗宴,讓富里鄉的農情味及自然之美傳遞到世界的各個角落。

Fuli Township in Hualien County not only boasts its soothing scenery, but also the hometown of famous “Fuli Rice”. Every year, lots of travelers grab their baggage, leave the hustle and bustle cities, and come to this Xanadu for a relief. Fine foods is always a must during every travel–Grown under the unique environmental conditions of Fuli Township, “Fuli Rice” is a splendid taste that travelers definitely would not miss.

Developing from the concept “A blessed package brought by land”, Fuli Township’s six most exclusive landscapes (Liushishi Mountain, Luoshan Waterfalls, Xiaotienxiang, Liji Badlands, Sea of flowers in Fuli, East Rift Valley scenery) were displayed as postcards on rice packages. The outer box was designed as a package, representing preserving pleasant traveling memories for travelers, or even share the pleasantness with precious people. “Fuli Happiness Boxed Gift” combined travel imagery, local landscapes and ingredients (“Fuli Rice”), pleasuring both vision and sense of taste, conveying Fuli Townships’ flavor and natural beauty worldwide.

  • Categories:

    包裝設計
  • Client:

    富里鄉農會

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