中秋悄悄話禮盒 / Moon Whisper

「中秋節除了月餅還可以有什麼新鮮事呢?」禾翌創意以此為發想原點,結合西方幸運餅乾及古代以月餅夾紙條傳遞訊息的傳說,推出「中秋悄悄話禮盒」。除了以幸運餅乾取代月餅之外,每個餅乾中各藏有一句籤詩,籤詩文字皆出自「月亮」有關的一首詩或一首歌,消費者可將得到之籤詩對照禮盒內附贈的解籤本,即可得知近期運勢,在中秋佳節與親友團聚之餘,也透過分享餅乾及遊戲拉近彼此距離。

What else is fresh besides mooncakes on the Mid-Autumn Festival?” Based on this concept, PH7lab released “Mid-Autumn Festival Whispering Giftbox”, which has combined fortune cookies in the West and the ancient Chinese folklore of transmitting messages by slips of paper carried within mooncakes. Besides replacing mooncakes with fortune cookies, each cookie conceals a fortune slip with a poem or lyric about the moon on it. Consumers can know their recent fortune by checking the explanation in the attached brochure for the fortune slip they got. Shorten the distance between relatives through sharing cookies and having fun together while having a family reunion on Mid-Autumn Festival!

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    包裝設計, 視覺設計

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